Digital EnViron is a developer and marketer of online businesses. We apply verified concepts to the promotion of goods and services on the internet. We also create and maintain in-house applications, networked databases and intranet portals. The tools and platforms selected are geared to provide maximum efficiency at the lowest cost, and to promote end-user interactivity.

Interactivity is a key component of the New Media but it is a loosely defined term and implemented in many different ways, depending on the goals of particular websites. After a review of definitions of interactivity, key components of the construct are identified from the perspective of Web site visitors including User Control, Responsiveness, Real time interactions, Connectedness, Personalization/Customization and Playfulness. A practical work process is proposed to transform the interactive dimensions into revisits. The work process takes into account the actions that promote revisits as well as different types of Web sites. Four types of websites are being developed- shopping, information, entertainment and communication sites.